One of the best things a business can do to enhance its online presence is through search engine optimization, better known as SEO. Your online presence is more important than ever, as many modern consumers find the businesses they want to use through search engines. Making sure that your business has the right visibility for the right search terms could massively expand your customer base and your revenue. Here are how the different types of SEO could work for your business’ website.
On-Page SEO
One of the main ways that SEO professionals can improve your website’s visibility is through on-page SEO. On-page SEO refers to any text that is on your webpage, including blogs and all other web copy. Each and every page on your website should be optimised, as Google looks at pages individually in order to rank them. There are many ways your business can work to further optimise your on-page SEO by paying attention to all of the content on your web pages. By methodically looking for ways that you can further optimise your webpage content, you will create a fantastic on-page SEO plan.
There are many ways you can further enhance your on-page SEO. For example, enhancing all of the content on your page with keywords is usually the first place that people start. Remember, search engines love engaging and useful content. Optimising your headings, page titles, and the formatting of the text on the page are all useful when it comes to improving your on-page SEO score. However, on-page SEO doesn’t just refer to copy and text – ensuring that all of the images on your web pages are optimised is also key if you want to optimise your on-page SEO strategy.
Off-Page SEO
Off-page SEO is also extremely important to consider if you want to create an amazing SEO strategy. Off-page SEO is all about strengthening the authority of your website. It is more inherently promotional than on-page SEO and usually involves a lot of work. Popular websites that have a lot of online references are more likely to rank higher than websites that do not get a lot of visitors. There are many ways to improve the popularity of your website and increase its domain authority, allowing you to improve your rankings and strengthen your website. The two main types of off-page SEO include link building and brand promotion.
Link building is one of the main ways you can improve your off-page SEO, and many individual SEO professionals specialise in link building. Link building involves getting as many backlinks back to your website from other sites, which act as votes in regard to the popularity of your website. There are many ways you can get links, including making infographics, writing guest posts or articles, and much more. Furthermore, spreading awareness of your company name by encouraging conversation in different media and platforms is a great way to increase conversation surrounding your brand name. Improving your off-page SEO is a fantastic way to boost your rankings.
Technical SEO
While many people know about on-page and off-page SEO, not a lot of people are fully aware of the importance of Technical SEO and what it entails. However, it’s very simple to work out and is a huge asset when it comes to creating a wider SEO plan. Technical SEO refers to the technical parameters of a website, including the code and structure of the website. The main goal of technical SEO is to ensure that your website can be crawled and indexed by search engines without any errors or issues.
There are a lot of different aspects of technical SEO that you might need to consider. For example, ensuring that your website is added and verified by Google Search Console should be the number one priority if you’re having technical SEO issues. Implementing software to scan your website for crawl errors is an easy way to make sure that your website is working correctly in terms of SEO. Looking for ways to optimise your URL structure and your webpage structure is also important when you’re optimising a business website. Ensuring your website design is SEO-friendly is also important as well.
Local SEO
If your business depends on having a local customer or client base, you should definitely consider looking into local SEO. If your goals depend on customers and clients visiting your physical location, Local SEO should definitely be at the forefront of your dental strategy. Local SEO involves increasing your rankings for place-specified search terms, such as towns and cities. For example, a cosmetic dentist in Wakefield found that they increased their patient numbers by 50% by investing in local SEO. If your business depends on foot traffic, start investing in your local SEO plan today.