Did you notice a sudden rank drop recently? Are you wondering what could be the reason for these ranking fluctuations? Google recently rolled out its March 2023 Core update algorithm, which can have massive implications for businesses that depend heavily on organic traffic. If you are one among them, you may notice huge drops in your rankings, which could affect the profitability of your business. Our SEO Sydney professionals have listed a few tips to help you recover your website’s visibility and ranking to get your website back on track.
How to Recover From the Google Core Update
Use Data From GSC and GA to Identify the Pages That Are Affected
Google Search Console (GSC) and Google Analytics (GA) are great tools to help you identify which pages of your website have been affected by the Google Core Update. With GSC, you can see which pages have decreased in rankings, and with GA, you can track traffic drops and discover any changes in conversion rate. By combining this data, you can more accurately pinpoint which pages are affected by the update. To get the best results, it’s a good idea to enlist the help of a professional from the best SEO company in Sydney. They will be able to provide an in-depth analysis of your website and provide tailored strategies for recovery from the Google Core Update.
Review the Content
Analysing your content is an essential step when it comes to recovering from the Google Core Update in March 2023. Your content should be up-to-date, high-quality and provide value to your readers. So, you should ensure your content is relevant and useful for your target audience. Start by assessing the quality of the content on your website. Is it comprehensive and well-researched? Is it helpful, or does it provide any value? If you feel that the content of your website is thin or lightly written, it’s high time to take the necessary actions to improve the content quality and provide value to users.
Improve Page Authority
Page authority is a metric used by search engines to determine the quality of your content and how relevant it is for users. Improving your page authority can help you recover from Google core updates by boosting your search engine rankings and visibility. When improving your page authority, you should look at two things, on-page and off-page authority.
1. On-page Authority
On-page authority refers to how trustworthy your content is. To ensure the trustworthiness of your content, it’s crucial to stick to the search quality guidelines listed by Google. Here are a few points to keep in mind to improve the authority of your page.
- Make sure that your content is published on a secure website (https).
- Always ensure that the main content on the webpage is in-depth, accurate, grammatically and factually correct.
- Choose established writers or journalists to create content.
- Show off your business’s achievements and include relevant awards, qualifications, and more.
2. Off-page Authority
Did you know Google doesn’t trust a website based on the value of the content alone? It also looks into other factors like link building, brand mentions, etc. So, if you want to catch up with the March 2023 core update, it’s crucial to remove questionable and poor-quality links pointing to your website and focus on high-quality websites that generate more valuable links to offset the effect of the update.
Perform Competitor Analysis
To perform better in search rankings, it’s essential to understand what strategies your competitors are using to stay ahead of them. A comprehensive analysis of your competition by your SEO agency in Sydney can help you determine which areas you need to focus on to improve your website’s ranking and visibility. Begin by creating a list of your top competitors, what keywords they focus on, who is linking to their content, who mentions their brand, and more to identify any potential SEO opportunities.
Build High-Quality Backlinks
Backlinks are still an important ranking factor for Google, and they can help your website recover from a core update. When building links to your website, make sure they come from high-quality sources that are relevant to your niche. You should also try to get contextual backlinks, meaning the link should be placed within the content of the page rather than the sidebar or footer.
When it comes to building backlinks, it’s essential to focus on quality over quantity. A few quality backlinks will do more for your website than hundreds of low-quality ones. Try to find websites with high domain authority and link out to relevant pages on your website with anchor text that describes the topic you’re linking to.
Improve Technical SEO
One of the most important ways to recover from a Google Core update is to improve your technical SEO. Technical SEO is the practice of optimising your website’s code and structure to make it more visible to search engines. Here are some tips for improving your technical SEO:
- Ensure your website is up-to-date and running on the latest version of the software or CMS you are using.
- Create an XML sitemap that includes all your pages, which will help search engines crawl your website.
- Make sure all your pages are indexed by submitting them to Google Search Console.
- Utilise a secure and reliable hosting service that can provide fast page loading times.
- Add structured data markup to all your pages in order to provide additional information about the content to search engines.
- Optimise the speed of your website by compressing images, reducing redirects, and minifying code.
- Make sure your website is mobile-friendly and responsive so that it can be properly displayed on all devices.
- Finally, utilise a responsive design for any multimedia elements featured on your website.
Improve Your Website’s User Experience
Improving the user experience of your website is an essential step when recovering from a Google Core Update. A website with a good user experience should be easy to navigate and contain relevant, up-to-date information. To make sure your website has a good user experience, you must focus on optimising page speed, responsive design, clear navigation, intuitive design, creating quality content, and more.
Publish New Content to Offset Traffic Loss
Publishing new content can be an effective way to help you recover from the Google Core Update in March 2023. Creating fresh, high-quality content can improve your website’s visibility and relevance in the eyes of search engines, helping to offset any potential traffic losses you may have experienced due to the update. When creating content, make sure it is relevant to your niche, provides value to your readers, and is optimised for search engine rankings. Also, consider using long-tail keywords to target more specific searches and increase your chances of ranking in the SERPs. Get in touch with the best SEO company in Sydney to learn more.